Social Media Lead


To work closely with the Head of Campaigns and Media in promoting MAA across several social media platforms.

Key responsibilities and objectives of the job:

  • To work closely with the Campaigns and Media Team to create social media schedules
  • To ensure social media schedules are strictly adhered to
  • To create informative captions that fulfill the purpose of various posts
  • To regularly update social media platforms including Facebook, Instagram, Twitter and LinkedIn
  • To correspond with social media queries on behalf of MAA, escalating when appropriate
  • To complete any tasks given by the Head of Campaigns and Media and provide updates at monthly meetings
  • To assist MAA in reaching 10,000 followers across our social platforms
  • To create social media analytic reports to help Campaigns and Media Team build more succinct campaigns
  • To create and implement innovative methods of boosting engagement across all social media platforms
  • To provide a long-term, sustainable approach to social media campaigns
  • To attend fundraising team meetings when appropriate
  • To manage and assign Social Media Officers with relevant tasks

Key Skills

  • Organisation
  • Team Work
  • Communication- Written and Verbal
  • Time Management
  • Attention to detail

Essential Experience

  • Ability to prioritise workload
  • Proficient in using multi social media platforms

Desirable Characteristics

  • Punctuality
  • Enthusiasm
  • Efficiency 
  • Decisive
  • Approachable and sensitive to the feelings of others
  • Good time management