Social Media Lead

Overview

To work closely with the Head of Campaigns and Media in promoting MAA across several social media platforms.

To work closely with the Campaigns and Media Team to create social media schedules
To ensure social media schedules are strictly adhered to
To create informative captions that fulfill the purpose of various posts
To regularly update social media platforms including Facebook, Instagram, Twitter and LinkedIn
To correspond with social media queries on behalf of MAA, escalating when appropriate
To complete any tasks given by the Head of Campaigns and Media and provide updates at monthly meetings
To assist MAA in reaching 10,000 followers across our social platforms
To create social media analytic reports to help Campaigns and Media Team build more succinct campaigns
To create and implement innovative methods of boosting engagement across all social media platforms
To provide a long-term, sustainable approach to social media campaigns
To attend fundraising team meetings when appropriate
To manage and assign Social Media Officers with relevant tasks