Public Relations Officer


To ensure the work undertaken by MAA is recognised for its quality and impact regionally, nationally, and internationally. To assist the Head of Public Relations in executing MAA’s strategy that promotes MAA’s key initiatives and promotes MAA’s image in the public sector

Role Outline

  • To create partnerships with key stakeholders with the interests of broadening and expanding work undertaken by MAA
  • To help create relationships with High Net Worth donors in order to generate a sustainable source of income for MAA
  • To identify key businesses to enrol onto the MaaPartners Initiative
  • To identify television, radio, website, podcast, and any other multimedia awareness opportunities that will raise awareness and funds for MAA
  • Constantly promote the positive aspects of the charity activities and projects
  • To create a positive general public awareness of the charity
  • To support and work closely with the Public Relations team

Key Skills

  • Leadership
  • Organisation
  • Teamwork
  • Time management
  • Communication – Written and Verbal
  • Interpersonal Skills
  • Attention to detail

Essential Experience

  • Ability to prioritise workload
  • Public Speaking

Desirable Characteristics

  • Punctuality
  • Enthusiasm
  • Efficiency 
  • Decisive
  • Impartiality, fairness and the ability to respect confidences
  • Approachable and sensitive to the feelings of others
  • Ability to work well with the lead
  • Good time management
  • An eagerness to attract donors to MAA (Maternal Aid Association