Fundraising Manager (Paid)

Responsible to

UK Director




Hybrid Working
On Site [London] (20%-80%)


  • To build build long-term fundraising plans for Maa
    • Digital Campaigns
    • In-person events
    • Annual Events
    • Corporate Responsibility Partnerships
  • To oversee all key long-term relationships for sponsorship, event management and vendors
  • To be the main point of contact for long-term relationships for sponsorship, event management and vendors

Key responsibilities and objectives of the job:


  • To work closely with the Head of Fundraising devise a fundraising strategy to be approved by the UK Director
  • To create and implement innovative ways of sustainable fundraising at Maa
  • To agree a departmental budget and work to achieve or exceed a fundraising target
  • To coordinate and manage fundraising for example: collections, community events, university, outreach and sponsored events.

 Public Relations

    • To create relationships with High Net Worth donors in order to generate a sustainable source of income for MAA
    • To work with the Public Relations and Campaigns & Media Heads to develop and execute MAA’s marketing and advertising strategy 
    • To identify key businesses to enrol onto the MaaPartners Initiative and/or to engage in a Corporate Responsibility Partnership
    • To identify television, radio, website, podcast, and any other multimedia awareness opportunities that will raise awareness and funds for MAA
    • Constantly promote the positive aspects of the charity activities and projects
    • To create a positive general public awareness of the charity 

Campaigns and Media

  • To work with MAA’s campaign & media team to innovate and strategise media campaigns to maximise reach, engagement and fundraising.
  • To identify and understand donor’s needs and develop new campaigns
  • To manage MAA’s online fundraising platforms like LaunchGood, JustGiving, Maa website etc.
  • To liaise with Head of Campaigns and paid members (videographer & graphic designer) to create campaigns


  • To provide weekly updates on on-going projects, future plans and event reviews to the UK Director.
  • To escalate queries where necessary to relevant Heads or the UK Director.

Key Skills

  • Leadership
  • Organisation
  • Digital strategy development
  • Content creation
  • Teamwork
  • Time management
  • Communication – Written and Verbal
  • Interpersonal Skills
  • Attention to detail

Essential Experience

  • Ability to prioritise workload
  • Experience of committee work and procedures
  • Demonstrated effective leadership skills in a role

Desirable Characteristics

    • Punctuality
    • Enthusiasm
    • Efficiency 
    • Decisive
    • Impartiality, fairness and the ability to respect confidences


    • Approachable and sensitive to the feelings of others
    • Ability to work well with the lead
    • Good time management
    • An eagerness to attract donors to MAA (Maternal Aid Association)